In part 2 you will get information on how to build and manage your brand. There are 5 objectives that should be pursued in the branding of your product (art or instruction), your company (studio), or you as a person. Read how to use branding to your advantage.
Your brand, in short, is what people think of you and your mosaics. There are two important characteristics of a brand that can be successful. Learn more.
There is no hard and fast rule, unfortunately. There are many variables that play into how you price your work, so I will talk about how to know what your ...
Starting a mosaics business can be very easy, but the easiest way may not be the best for your values, aspirations and circumstances. Some important points to consider are here.
What does it take to succeed as a mosaics entrepreneur? Michele Petno, serial mosaics entrepreneur, artist and teacher shares some of her experience based insights.
Starting a business with an accurate assessment of its purpose, requirements, capabilities will produce a better chance of success. This article gets the assessment started.
