How Pinterest Can Help You Sell Your Art

In the world of online marketing, Pinterest is often overlooked in favor of Instagram, Facebook, or Etsy. However, for artists looking to sell their artwork, Pinterest can be an incredibly powerful tool. Think of Pinterest not just as another social platform but as a visual search engine, a place where people actively look for inspiration, ideas, and products to buy.

Here’s some ideas on how Pinterest can help mosaic artists, painters, all creatives and DIYers showcase their work, drive traffic to their stores, and ultimately, increase sales.

1. Pinterest is a Visual Search Engine

Pinterest functions more like a search engine than a social media platform. Unlike Instagram or Facebook, where posts are fleeting and easily buried in feeds, Pinterest pins have longevity. When you create pins for your mosaic artwork, they can be discovered months or even years later. Some older pins do better than fresh ones!

People on Pinterest are often looking for ideas and inspiration. If someone types in “handmade mosaic art” or “home decor,” your pins have a high chance of appearing if optimized correctly.

2. Drive Traffic to Your Online Store

Every pin can include a link to your website or online store. If you sell your work on platforms like Etsy, Shopify, or your personal website, Pinterest can act as a traffic driver.

When users find your pin and click through to your store, you’re reaching people who are already interested in your type of art. This warm traffic increases the likelihood of sales.

Tip: Ensure that each pin description includes a call to action like, “Click here to see more of my mosaics!” or “Shop my handmade collection now.”

3. Showcase the Versatility of Your Style of Art

Pinterest thrives on categories and ideas. You can create boards and pins that highlight different uses.

• Home Decor Ideas: Mosaics for kitchen backsplashes, bathroom floors, garden stepping stones, or framed wall art; paintings for wall art, etc.
• Gift Ideas: Personalized pieces for birthdays, weddings, or holidays.
• DIY Inspiration: Show step-by-step processes or progress shots of your work.

By creating boards tailored to various interests, you’ll attract a wider audience and potentially spark ideas for custom orders.

4. Use High-Quality Images

Pinterest is all about beautiful visuals. High-quality, clear images are essential to stand out. Your art pieces likely have intricate details, so make sure your images capture those clearly.

Tips for Great Pins:

• Vertical Images: Pinterest recommends a 2:3 aspect ratio (e.g., 1000x1500 pixels) for pins. Vertical images take up more screen space and grab attention.
• Close-Ups: Highlight the texture and detail of your mosaics or paintings, etc., with close-up shots.
• Lifestyle Shots: Show your finished pieces in real-life settings, like a mosaic table in a cozy living room or a painting on a wall in a bedroom.

5. Optimize Your Pins for Search

To get your pins discovered, you need to use relevant keywords in your titles and descriptions. Think about what potential customers might be searching for.

Example Keywords:

• “Handmade mosaic wall art”
• “Colorful wall paintings”
• “Custom pet portraits”
• “Mosaic garden decor ideas”

Add these keywords naturally into your descriptions and titles. The more specific, the better.

Example Pin Description: “Handmade mosaic coasters featuring vibrant blue and green tiles. Perfect for adding a splash of color to your living room or as a unique housewarming gift. Shop now!”

6. Join Group Boards

Group boards are collaborative boards where multiple artists or creators can pin. Joining relevant group boards related to your art, home decor, or handmade gifts can expand your reach. When you pin to group boards, your art will get in front of a larger, established audience, increasing the chances of clicks and shares.

7. Use Pinterest Trends to Guide Your Content

Pinterest offers a “Trends” feature that shows what people are currently searching for. If you notice that “bohemian decor” or “turquoise accents” is trending, you can create pins that align with these trends.

By staying current with what’s popular, your pins are more likely to attract attention.

As you can see from this graph from a study by Tailwind, it is showing Decor as #2 in viral pins. So that is a very good indicator that your home decor items can become good-performing pins and drive your audience to your website.

8. Pin Consistently

Consistency is key on Pinterest. Aim to pin regularly, whether that’s daily or a few times a week. You can use tools like Tailwind to schedule your pins in advance. I personally use this tool and recommend it highly.

The more active you are, the more the Pinterest algorithm will favor your content, increasing your reach.

9. Engage and Analyze

Don’t just pin and forget. Engage with others by repining relevant content and commenting on pins that inspire you. This builds a network and helps increase visibility.

Use Pinterest Analytics to see which of your pins perform best. Are certain pins getting more clicks? Are specific keywords driving traffic? Use this data to refine your strategy.

In Conclusion

Pinterest is a goldmine for all kinds of artists looking to sell their products. By creating eye-catching pins, optimizing for search, and driving traffic to your online store, you can turn Pinterest into a steady source of customers.

Whether you’re selling mosaic wall art, paintings, home decor, or custom commissions, Pinterest offers a unique way to reach an audience that’s actively looking for inspiration and ready to buy. Start pinning today and watch your art business grow!