Without an audience, there is no story about your brand and there is no customer creation. Here are some great tips and ideas to build your own audience so you can sell your mosaics.
How do you decide to use the mosaic backers or bases that you use? In just about all cases, the durability and often the aesthetics of a mosaic are dependent on the decisions you make about which backer to use and how you prepare it. Here are the reasons why your choices are critical
Wood backers (substrates) will not last nor honor the heritage of mosaics. The reason - the 3 destructive properties. Learn why you should never use wood for your mosaics.
We participate in one of the oldest, best preserved, and most storied art forms ever known. So, will its future be so long and appreciated? Read and draw your own conclusions.
In part 2 you will get information on how to build and manage your brand. There are 5 objectives that should be pursued in the branding of your product (art or instruction), your company (studio), or you as a person. Read how to use branding to your advantage.
Your brand, in short, is what people think of you and your mosaics. There are two important characteristics of a brand that can be successful. Learn more.
There is no hard and fast rule, unfortunately. There are many variables that play into how you price your work, so I will talk about how to know what your ...
