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This is a page from the playbook of Proctor & Gamble and some of the world's most successful businesses. In short the play is Multi-Channel Revenue. The P&G version of it is to generate revenue from products through 4 channels: beauty; baby, feminine and family care; fabric and home care; and, health and grooming. Mosaic artists have opportunities to sell art and services in at least 7 channels. Work in as many as you can. How many can work for you?
Fine Art - Mosaic artists are often challenged by other "artists", art dealers and promoters who object to the notion that mosaics are fine art. Fine art is defined as objects that are created for the enjoyment of their aesthetic or intellectual properties. They have no function. So a fur lined teacup could fit that definition. The final customers in this channel are people, businesses, and governmental organizations that have three characteristics - disposable income, appreciation of visual arts, and space for the art. Any of the aforementioned types of entities that you may wish to do business with, must have all three characteristics in order for you to build a strong fine art business.
Craft - Crafts are created with a skill but may also be enjoyed for their functionality like serving trays, trivets, tables, etc. Crafts also require customers with some disposable income and space, but generally less of each than fine art buyers.
Architectural Installations - In this channel, the mosaicist may also need to have knowledge of and maybe skills in building construction. It may also require licenses, certain types of liability insurance, and other resources. New construction of custom homes and public structures, along with remodeling existing buildings are drivers of opportunity in this channel. A good economy drives construction.
Artist in Residency - Schools, government organizations, and cultural organizations drive the largest part of revenue in this channel.
Mosaic Classes - A community of people who enjoy arts, crafts, or just general do-it-yourself projects are the likely customers for classes. Affordable space is probably the most challenging requirement for classes. Some mosaic educators align with art galleries or cultural organizations that have space available.
Consulting - The market for consulting is typically the do-it-yourselfer (DIYer) who wants to tackle a project that goes beyond their skill, and are only willing to engage a mosaic artist to occasionally assist in the project.
Mosaic Supplies - Selling mosaic art supplies can easily accompany teaching. Several mosaic art supply businesses were started by mosaic artists. A co-founder of Skeew.biz is a highly regarded mosaicist with a background that includes fine art, architectural installations, teaching and consulting.
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