The conventional advice is "make a business plan." That's all wrong – says a guy who has started several businesses, one of which helped others craft business plans. Before you make a business plan there are some things you, a potential entrepreneur, must settle with yourself.
Here are the questions you need to answer before you commit:
1. How will it make other lives better? Yes, other lives not yours. In business it's about "them," not the business, its owners or employees. If you aren't solving a problem that others are willing to pay for, you won't get a customer or client. It is not necessary that the enterprise transform the lives of its customers, but it must make their life better for at least a moment.
2. What do you possess or control that allows you to make others lives better? As beautiful as your mosaic art may be, the aesthetics of your mosaic art won't make someone's life better. What might is the emotion they evoke, or the status that someone feels, or the statement that it makes about them. As knowledge packed and easy to understand as your mosaic classes may be, the knowledge transfer doesn't make someone's life better. What might is the confidence they gain, or the adventure you help them begin, or the success you equip them to achieve.
3. What must you acquire to make other lives better? The answer may very well be – "nothing." On the other hand, you may need to acquire or polish certain artistic, business, or communications skills either personally or through associates. You may need to acquire certain assets i.e. facilities, tools, materials. Before you commit to the entrepreneurial journey is the time to understand these needs.
4. What is the end game – your vision? At some point in the future you will have to weigh the collective efforts of the enterprise against whatever the efforts yield. What should that yield look like? What purpose will be fulfilled to have made it worth your efforts?
5. What type of business will it be? For purposes of this article there are 3 - side business, lifestyle business, and growth business. The side business is not full-time and is unlikely to yield a profit sufficient to support a lifestyle. The lifestyle business is full-time, expected to yield a profit sufficient to support a lifestyle and will be unlikely to continue past the founders involvement. The growth business is expected to serve a large market and be attractive to investors. Each has pros and cons. Your job is to determine which will best achieve your vision and blend with the rest of your life's needs.
The mosaic world needs to have a lot more successful mosaics businesses because it is mosaics businesses that have the greatest impact on the propagation of this great and ancient art form. Starting a business with an accurate assessment of its purpose, requirements, capabilities will produce a better chance of success.
If you are inclined to dig deeper into starting and growing a mosaics business you may find it worthwhile to read Mosaics Business, the monthly newsletter by Skeew. You may subscribe here.
CATEGORY: SELL MOSAICS
TAGGED WITH: start mosaics business, assessment